Chanel ignites ecommerce strategy with mobile-optimized Web site
French fashion empire Chanel is extending its ecommerce strategy to the mobile space with a new commerce-enabled, smartphone-optimized Web site.
View ArticleAudi encourages digital test drives via mobile game
Just in time for the exhibition debut of the RS 3 Sportback at the Geneva Motor Show, luxury automaker Audi has teamed up with Gameloft for a mobile racing game in which users get to test-drive the...
View ArticleYves Saint Laurent opens store on Cosmopolitan Boulevard
Yves Saint Laurent brings its beauty products straight to the user via a new interactive window shopping iPad application developed by Hearst’s Cosmopolitan magazine.
View ArticleLuxury retailers could lose customers with lack of mobile redirect
Now that more consumers are making purchases via iPhones, iPads, Android smartphones and other mobile devices, a mobile-optimized version of a retailer’s regular site is becoming necessary.
View ArticleFerragamo misses the mark with mobile New York Times ads
Italian handbag and footwear designer Salvatore Ferragamo is missing out on possible mobile commerce sales by not linking advertisements to an optimized site following its banner ads in the New York...
View ArticleBloomingdale’s smooths out mobile shopping experience for holiday rush
Department store chain Bloomingdale’s has launched a new, easy-to-shop mobile site just in time for the holiday season rush.
View ArticleWhat luxury brands can learn from retailers on mobile
Since luxury brands are slow to adapt to mobile to begin with, department stores quickly got the upper hand in the medium. But that experience, trial-and-error and open-mindedness helped retailers to...
View ArticleNordstrom creates cross-channel interaction for brand loyalists
Department store chain Nordstrom launched its first mobile application this week that combines commerce, customer service and cross-channel engagement.
View ArticleEmotive mobile advertising imperative for jewelers this St. Valentine’s Day
Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day.
View ArticleHow Pinterest is flipping the merchandising model for mobile retailers
Pinterest is one of the major social media sites responsible for driving significant sales for online retailers and more brands need to take notice and merchandise their mobile sites and applications...
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